Professional Membership Division Profile

Mr. Sunday Adejoh Baba, born on March 5, 1964, in Abocho town, Kogi State, is an accomplished professional with a rich educational and career background. He attended Q.I.M Primary School, Idah, for his primary education from 1968 to 1972. His secondary education was at Government Secondary School Dekina from 1973 to 1977. Later, he pursued ‘A’ levels at the School of Basic Studies, Ugbokolo, completing the program in 1981.

In 1983, he gained admission to Bayero University, Kano, where he graduated with a B.A. Hons. in English Language in 1986. Following his National Youth Service Corps (NYSC) program in Lagos in 1987, he returned to Bayero University for his master’s degree in English, earning an M.A. in 1989.

Mr. Baba joined the Federal Civil Service in February 1992 and steadily progressed to become a full Director on Grade Level 17 in January 2017. Throughout his career, he served in various departments, including a role as the Liaison Officer of the Ministry in Lagos.

In April 2014, while still a Deputy Director, he was appointed as the Head and CEO of the National Institute of Public Information (NIPI), Kaduna, a training institution under the Federal Ministry of Information. NIPI offers training to personnel from various government agencies and West African countries in Public Relations and Information Management. Mr. Baba personally developed and taught courses at NIPI, including those on New/social media, Information Management, and Leadership.

He returned to the Ministry’s Headquarters in 2018 and was tasked with overseeing the Department of Public Relations and Protocol. Subsequently, in 2019, he served as the Acting General Manager/CEO of the National Theatre, Lagos, before being transferred back to Abuja in September 2020. In Abuja, he assumed the role of Director of Public Communications and National Orientation, a position typically held by the most senior Director of Information in the Ministry.

Mr. Baba’s educational journey includes both local and international courses, such as the Press Officers’ Course in Portsmouth, UK, in 2009. He has also participated in various international programs across Europe and Africa.

Beyond his official duties, Mr. Baba is an active public speaker, delivering lectures and presentations on topics including Public Relations, Crisis Management, and Protocol. He is happily married to Mrs. Mary O. Baba, and they have children.